Agent of Change // University Project - Dubai Cares
Target group:
Businessmen and women.
Insight: Businessmen and women are already contributing to the society, but they don’t know it.
Communication Problem & The Big Idea:
Most people think that a dirham or even five don’t make a difference, yet, what businessmen and women don’t know is that they are already contributing to the community by going to work everyday. They need to know that they are being agents of change, so why stop here. We want to motivate them to keep going and that dirham of theirs will make a difference. Hence the reason I came up with the idea of a business card. Instead of their real position at work, I wrote “Agent of Change” which in a way represents their identity and imagine how proud one would be holding such a card, knowing that they made a change.
